On March 20, 2024, the 37th China International Hardware Expo, known as the "wind vane" and "barometer" of China's hardware industry, returned to the National Convention and Exhibition Center (Shanghai). After more than 70 years of development, China International Hardware Expo has witnessed the changes and upgrades of China's hardware industry and is China's top local brand exhibition in the hardware industry.

As the preferred battery supplier for world-renowned tools, Highstar Power supplies star products such as high-rate series batteries, high-capacity series batteries, and sodium-ion batteries, as well as The cutting-edge technology made a grand appearance and demonstrated Highstar's excellent product quality and profound corporate strength in a wonderful "brand feast", attracting many exhibitors to stop and communicate. There was an endless stream of on-site consultations, and the atmosphere was warm and popular.

Highstar has always adhered to the core values of "customer-centered, striver-oriented", and with the brand slogan of "safety, durability, cost leadership", it has become a global A leading small-power lithium battery company with core technologies across the entire industry chain including materials, components, batteries, battery management systems, and power system integration, it has gained widespread recognition and support from the industry and consumers. The high specific energy and high rate cylindrical lithium battery developed by the company has passed a number of international certifications, including UL, CB, PSE, KC, UN38.3, etc., due to its safety, reliability, stable performance, and long cycle life. In the field of power tools, Highstar Power has gradually replaced foreign brands with its leading technology, R&D capabilities, first-class product quality, and stable supply capabilities, and has successfully introduced into the supply chain of leading foreign companies in power tools. Currently, the top 10 power tool brands in the world are the main customers of Highstar power supply. Highstar Power has become one of the few domestic suppliers of high-quality lithium battery products that can compete with international competitors such as Samsung (South Korea) and LG (South Korea).

The three high-capacity batteries on display this time - INR18650-32ER, INR21700-40ER, INR21700-50ER have attracted much attention. For customers, Its core needs - high safety guarantee, long cycle life, wide temperature range, support for discharge current 3C, etc. can all be met. This series of products has shown strong application potential in smart home appliances, general two-wheelers and other tracks.

Through continuous technological breakthroughs and innovations, Highstar has not only successfully developed products with long life, wide temperature range, high magnification, high safety, low cost, and compatibility. The sodium-ion battery, which has six major advantages, including wires, has broken through a series of process and technical problems related to all-pole tabs, solved the problems of traditional batteries with high internal resistance, low rate, and easy electrode heating, and achieved rapid battery development at low temperatures. It charges quickly and has outstanding safety performance.

In addition to the product launch, the Highstar team’s professionalism and enthusiastic service also won praise from many visitors. The company's technical staff received every exhibitor with full enthusiasm and professionalism, providing them with detailed product introduction and technical support to help everyone fully understand the product advantages. At the same time, during the communication with visitors, we also Gained many valuable opinions, which provided more new ideas for subsequent product development.

During the exhibition, the organizer specially invited Gu, the general manager of the marketing center, to share a wonderful brand building case with Huawei. Mr. Gu conducted an in-depth and comprehensive analysis of the Highstar brand upgrade and transformation from multiple key dimensions such as brand recognition, brand architecture, brand strategy and brand renewal at the marketing level. His speech not only fully demonstrated Highstar's forward-looking and innovative thinking in future brand building, but also conveyed the company's deep insight and firm belief in the future development of the industry.

2024 is a critical year for the 14th Five-Year Plan. In this year’s government work report, it is clear that promoting the construction of a modern industrial system and accelerating the development of new productive forces Listed as the top priority, special emphasis is placed on “promoting industrial innovation through scientific and technological innovation.” Highstar also actively responds to the country's call to create "new quality productivity", works steadily, concentrates on research, is far-sighted, and keeps pace with the times! Deeply explore the fields of power tools and smart home appliances, focus on energy storage business, open up multiple lines in parallel, accelerate international operations, expand overseas markets, "child and parent brands" work together, each pursues their own strengths, and builds a full-chain, multi-angle sustainable business path .

Gather together in spring and start again with a renewed spirit. This spring, Highstar, together with many brands, has jointly experienced the new trends and new ecology in the hardware tool field, expanded high-quality resources such as research, production, supply, product, sales, and channels, and gained new business opportunities in the industry. Every appearance is a surge after gaining momentum, and the excitement never ends. In the future, Highstar Power will continue to focus on innovation, continuously launch more innovative products and technical solutions, create higher value for customers, and inject unlimited "core" energy into the industry!